10.5x ROAS — Retail E-commerce: Ladders & Scaffolding

Multi-platform performance marketing for Létrafutár — a premium ladder and scaffolding e-commerce store achieving 10.5x ROAS.

Client

Létrafutár

Industry

E-commerce / Retail

Headquarters

Hungary

Project length

Jan 1, 2026 – Present

Team

1 Digital Marketing Manager, 1 PPC Specialist

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10.5x ROAS — Retail E-commerce: Ladders & Scaffolding

Coordinated Google Ads and Meta campaigns delivering 10.5x return on ad spend for a ladder and scaffolding webshop.

Létrafutár is an online store specializing in the distribution of premium quality ladders and ladder accessories, offering safe, durable, and innovative solutions for both professional and home use.

The Challenge

The goal was to significantly increase online sales and expand market share. At the same time, they wanted to reach new customers, strengthen brand awareness, and effectively scale the webshop's traffic amidst growing competition.

Campaigns & Strategy

Channels used: 3 Google Ads campaigns (PMax, Search) · 4 Meta campaigns (Engagement, Sales, Traffic, Remarketing)

The campaign strategy aimed to be present at every stage of the buyer's decision-making process, simultaneously increasing brand awareness, website traffic, and online sales.

Google Ads Campaigns

Through Google Ads Search campaigns, we targeted users actively looking for ladders, scaffolding, or related products. These campaigns reach prospects with purchase intent directly in the search engine, playing a crucial role in generating sales. In parallel, Performance Max campaigns ensured visibility across the entire Google ecosystem (Search, YouTube, Display, Gmail, Discover), allowing for automated optimization and the acquisition of new customers.

Meta (Facebook & Instagram) Campaigns

In the Meta advertising system, several campaign types worked together:

Engagement: Aimed at increasing brand visibility and strengthening social activity so more people encounter Létrafutár's products.
Traffic: Drove interested users to the website, increasing product page visits and the number of potential buyers.
Sales: Focused directly on stimulating online purchases.
Remarketing: Retargeted visitors who had shown interest in products but hadn't yet purchased, maximizing the value of previously acquired traffic and improving the conversion rate.

Special attention was given to promoting different product categories, intent-based targeting, and continuous optimization. Since data showed a significant portion of the audience came from mobile devices, creatives, ads, and the website's user experience were all designed with a mobile-first approach.

Result

10.5x ROAS — achieved through the coordinated use of Google and Meta platforms, simultaneously building brand awareness, generating relevant traffic, and supporting continuous growth in online sales.