6 reasons why a website is essential for your business in 2022

In our conversations, we have met customers who felt that technology was ahead of them. Many felt that there was no chance of their company getting into the online space, and this was only supported by negative voices.

You hear it time and time again: 'I'm not good with technology', 'Too expensive'. Reality shows that these claims are false. In the following lines, we will give you 5 plus 1 arguments to confirm that your business does, indeed, need a website.

1. More than 80% of people search online for a suitable service or product

Research shows that more than 80 percent of people search online for a deal, service or product. You could say that 80% of your potential customers won't be able to buy from you because they can't find your business online! If you're not online, you don't exist for them. Let's face it, everyone is now looking for a hairdresser, a doctor, a bakery or any product online.

1. A website or online shop is available even when you are not active!

Did you know that if the website of the company you run could win the employee of the month award, no one would have a chance to get it? At first it might sound a little strange, but if you think about it for a minute It's punctual, reliable, has a unique style and on top of that, it works even when the rest of your employees are resting!

1. First impressions play a key role in choosing a service or product

We have often heard the example that a website is a virtual shop window for your business. Imagine your business is located on the busiest street, but the shop window is dirty. I personally wouldn't spend my money in such a place. The same goes for a website. You can offer exceptional quality at the best possible price, if your competitor has a sleek new website, it's very likely that customers will choose them.

1. Your website helps you look professional.

Nearly 90 percent of today's consumers believe that a website lends more credibility to a business compared to those who only have a social media profile. With a website, you can show how serious you are in the marketplace.

1. It can help you expand and grow your business

4.8 billion people, more than 62% of the world's population. That's the number of people currently using the internet. A website removes all geographical barriers, so people all over the world can find your products and your business in seconds. There's no need to explain why a website can help you generate more revenue and grow and expand your business.

1. COVID 19

Many people adapted to the sudden restrictions imposed in mid-March and quickly opened online shops or simply advertised their products to potential customers via social media. Surveys show that new shopping habits may persist even after the covid 19 pandemic.