Prisma Spotlight

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How to create engaging video content for your digital campaigns
Digital Marketing

How to create engaging video content for your digital campaigns

Video marketing is no longer just an option—it's a necessity for businesses that want to capture attention, drive conversions, and build strong brand awareness. Engaging videos can significantly boost your digital marketing efforts by increasing user interaction and improving your search engine ranking. But how exactly can you create video content that captivates your audience and encourages action? Here’s a detailed guide to help you craft outstanding videos for your digital campaigns.​

5 minute read
Email marketing is not dead: How to boost open rates and click-throughs
Digital Marketing

Email marketing is not dead: How to boost open rates and click-throughs

​Email marketing remains a powerful tool in the digital marketer's arsenal, offering direct access to audiences and yielding impressive returns on investment. However, the effectiveness of email campaigns hinges on two critical metrics: open rates and click-through rates (CTR). Enhancing these metrics ensures that your messages not only reach your audience but also engage them effectively. Here's how to breathe new life into your email marketing strategies and maximize their impact.​

6 minute read