Prisma Spotlight

Insights into successful customer projects. We solve complex challenges and make your company more efficient and economically successful.

Data-driven decision making: Why is data-driven marketing essential?
Digital Marketing

Data-driven decision making: Why is data-driven marketing essential?

In today’s business environment, data has never played a more critical role. Companies constantly need to make decisions about product development, customer acquisition, marketing campaigns, and many other areas. Traditional approaches based on intuition or experience are becoming less effective, as the digital era provides access to vast amounts of data, enabling more accurate and well-informed decisions. Data-driven analysis and marketing are not just advantages but essential tools for successful business operations.

4 minute read
Why is a good landing page important?
Digital Marketing

Why is a good landing page important?

In the world of digital marketing, the landing page is one of the most important tools for capturing users' attention and increasing conversion rates. A well-designed landing page can significantly improve the effectiveness of a campaign, which is why every business should pay close attention to it. But what exactly is a landing page, how does it work, and why is it so important?

5 minute read
Marketing Tools for every stage of the Customer Journey
Digital Marketing

Marketing Tools for every stage of the Customer Journey

In the digital marketing world, one of the most widespread and effective models is AIDA, which breaks down the customer decision-making process into four phases: Attention, Interest, Desire, and Action. This model helps businesses support potential customers' journey from initial attention-grabbing to purchase and beyond, building loyalty.

6 minute read