Digital Marketing
Mastering Emotion: Decoding the Perfection of Apple's Marketing
Why is Apple's marketing so perfect? The greatness of building on emotion is unique to Apple. The technical improvements and innovations, even if few and sometimes it feels like a lot more could have been done in a year, are unique to the presentation strategy. The Apple Watch's finger touch gesture feature is presented in the context of specific emotional situations, such as the feeling of love when a couple doesn't have to let go of each other's hand in order to pick up a call or the feeling of family when a child and a parent don't have to let go of each other's arm.
5 minute read
