Prisma Spotlight

Insights into successful customer projects. We solve complex challenges and make your company more efficient and economically successful.

Unleash the Power of Data: Transforming Digital Marketing Strategies with Data-Driven Marketing and Decision Making
Digital Marketing

Unleash the Power of Data: Transforming Digital Marketing Strategies with Data-Driven Marketing and Decision Making

In the dynamic realm of digital marketing, achieving tangible results is the cornerstone of success. Yet, amidst the hustle and bustle of online endeavors, one crucial element often overlooked is the art of measurement. Consider this: in the absence of meticulous tracking and analysis, navigating the digital landscape becomes nothing more than simply traversing uncharted territory without a map – a potentially risky endeavor full of uncertainty.

5 minute read
From Zero to Hero in 4 Months: A Cleaning Product Company’s Remarkable Journey
Digital Marketing

From Zero to Hero in 4 Months: A Cleaning Product Company’s Remarkable Journey

In the highly competitive market of cleaning products, one company stood out by transforming from a humble beginner to a market hero in just four months. This case study examines the success story of a cleaning product company that, through a strategic and impactful marketing campaign, achieved 321 purchases, generated 63,200 RON in revenue, garnered 13,000 clicks on their website, and achieved impressive key performance indicators (KPIs) within a short timeframe.

5 minute read
The Art of Storytelling: How to Craft Engaging and Memorable Stories for Your Brand
Digital Marketing

The Art of Storytelling: How to Craft Engaging and Memorable Stories for Your Brand

Storytelling is not only a form of entertainment, but also a powerful marketing tool. Stories can help you connect with your audience, communicate your value proposition, and differentiate your brand from your competitors. Stories can also inspire trust, loyalty, and action from your customers. But how do you create stories that resonate with your target market and achieve your marketing goals? Here are some tips and techniques to help you master the art of storytelling for your brand.

5 minute read
The Ever-Evolving Social Media: Ad-Free Subscriptions and Their Impact on Marketing
Digital Marketing

The Ever-Evolving Social Media: Ad-Free Subscriptions and Their Impact on Marketing

Recent announcements from Meta, formerly known as Facebook, have unveiled significant changes in the social media landscape in Europe. The company plans to introduce ad-free subscription for users in the European Union (EU), European Economic Area (EEA), and Switzerland. This decision comes from the evolving regulatory landscape, offering users the choice to continue with personalised services supported by ads or opt for an ad-free experience through a subscription model.

5 minute read