16x ROAS — Premium Mobile Hot Tubs

Nomad Hot Tubs deals with the manufacturing and sales of premium mobile hot tubs and jacuzzi-style wellness solutions. They offer modern, portable outdoor baths ideal for home relaxation, vacation homes, or glamping sites.

The marketing strategy's goal was not merely to increase website traffic, but to reach, educate, and encourage inquiries from potential buyers interested in premium hot tubs. Since this is a high-value product requiring a longer decision-making process, the campaigns were built across multiple platforms and aligned with multiple objectives.

Channels used: 2 Google Ads campaigns (PMax, Search) · 11 Meta campaigns (Engagement, Sales, Traffic, Remarketing)

With Google Ads Search campaigns, we targeted users actively searching for hot tubs, wellness solutions, or related products. These campaigns reach prospects with the strongest purchase intent, as users are looking for specific products and solutions. The role of Search campaigns is to ensure Nomad appears at the moment of decision, when the potential buyer is gathering information or comparing offers.

Google Performance Max campaigns provided broader coverage, displaying the brand across Google's entire advertising ecosystem. Their goal is to find new prospects, increase brand awareness, and reach users who haven't specifically searched for the product yet but could be potential buyers based on their interests.

On Meta platforms, multiple campaign types work together in a coordinated way to guide users through every stage of the buyer's journey. Traffic campaigns aim to increase website visits and introduce products, while Sales campaigns focus on specific quote requests and contact inquiries. Remarketing campaigns re-engage those who have previously visited the site or interacted with the brand, increasing the chances of turning initial interest into a real lead — and eventually a buyer.

16x ROAS — achieved through the coordinated application of Google and Meta platforms, enabling Nomad Hot Tubs to simultaneously reach new prospects, build brand awareness, and support the continuous growth of inquiries and sales opportunities.